The Pitch Feedback

Initial Brainstorm
Masthead:
I think a bold and and simplistic masthead would work well with my magazine to represent the magazines neat and dapper theme and reflects the smart fashion that is being shown in the magazine. Although I am unsure if I would prefer a more elegant font used for my masthead as it will look more sophisticated which may appeal my target audiences higher income bracket. However, my magazine is primarily for men so a elegant font may not appeal or grab their attention.

Colour scheme
My main colour scheme used in my magazine wil be a variation of purples and dark colours, I will frequently use the colour purple as it connotes royalty and luxery therefore it will appeal to my ABC1 audience. I also think I will use other colours that contrast my main colour scheme so there is a  contrasting dramatic effect making it stand out from the rest of my magazine.

aperture is like a pupil for high and low key lighting 
I will be using high key lighting for the photos I'm creating, this will allow the audience to fully see and appreciate the model and clothing used in the shot. To do this I will use a smaller aperture to get maximum depth of field. I will be doing this in order to make the model and clothing the main focus of the page as I think a noticeable image will be the most important component in selling a magazine. 

Font Choice
For my font choice I will use a variety of both conventional and sophisticated fonts in order to enagge the readers attention in different ways because if I only use one type of font they may not bother to read all of the text on the page  whereas, a number of fonts will grab the readers attention.

Doing this task I have learnt that I need to consider if each of these components fit with the theme of my magazine and my target audience of men in the ABC1 wage bracket. Therefore I can not just pick random fonts or colour schemes as the target audience needs to be considered.

 

Research into magazine companies
Bauer Media Group is a European-based media company that manages more than 600 different magazines, over 400 digital products and 50 radio and TV stations around the world.

Publishing Brands
Bauers publishing brands include women's weekly, TV listings magazines and Bella, Take a Break, that's life! TVChoice and Total TVGuide along with a number of puzzle magazines.
H Bauer's first venture into publishing in the UK was in 1987. In 1990, Bauer launched a weekly women's magazine named Take a Break. H Bauer also has a sister title, that's life! that started in 1995. Bauer's pub;lishing brand carries on the Take a Break name by imcluding puzzle magazines.

Bauer Media brands

In 2007 Bauer purchased Emap, doing this they acquired a variety of different media brands including heat and Grazia as well as a radio portfolio of national radio brands such as KISS FM UK and Magic, and more radio brands across major UK cities. Furthermore in 2013, Bauer Media also agained the Absolute Radio Group from Times of India. Bauer Media also broadcasts TV music channels including The Box TV, along with Channel 4. 

Doing this task I have learnt how media companies work which will be helpful for producing my own magazine and the website I will be making.

 

Mood Board

Mood Board


Doing this task has been helpful to me as it has shown me the themes that are going to constant running through my magazine for example the type of colours and fonts I will be using.

Masthead Planning

Masthead Planning


This is a font a may consider using for my masthead, this is because it is a sophisticated and elegant font which will fit the tone of my magazine and my sophisticated ABC1 audience. However, I am concerned about using this as the font for my masthead as it is quite difficult to read and therefore may not catch a potential buyers attention as they will dismiss it. This font is called still time.



This font is thicker than the last therefore it will stand out to potential readers and also possesses the sophisticated look I desire. Although, I think I want the Masthead to be more bold so it stands out a bit more than this font.

 
This font looks interesting and eye catching but I am reluctant to use it as it looks Gothic and that is not the vibe I want to give to potential readers of my magazine as it will not appeal to my target audience of ABC1's.


Doing this task I now have a better idea od what sort of font will suit the masthead for my magazine. This is important as the masthead is used to attract readers and lets the reader know what kind of magazine this is.

Audence Research

Audience Research

My fashion magazine will be catering to the target audience of 16-24 year olds from an ABC1 demographic, this means that my target audience are the highest earners for their age range. This allows my target audience the freedom to wear a variety of different closing as they are not restricrted by price. Thereofore, I will have the freedom to use different types of fashion in my magazine from smart casual wear to high end extrverted clothing.

Questionaire:
Look at this table, which of the following social grades does the main earner in your household fit into?

a)AB
b)C1
c)C2
d)DE

2.What in your opinion would be the best colour scheme used for a front cover of a magazine?
a) dark/blacks:               b) bright summer colours:               c) contrasting colours:
d) purple/blues:               e)neautral colours)

3. What style of clothing would you want to see in a males ashion magazine?
a) smart            b) casual wear:           c) colourful bright clothing:               d) lounge wear:

4. In your opinion what would be the best theme for my magazine?
a) no theme               b) medival            c) modern            d)something else

5. would you like there to be a narrative to magazine?

yes)                         no)                         maybe, it depends on what the narrative would be)  

6. If yes, which of these narratives would you prefer?

a) romantic          b) adventure          c) domestic

7. What is your favourite fashion magzine from the followng options?

Brick magazune)

   

Vogue Magazine)

GQ)

Esquire)

8. What sort of fashion would you like to see in my magazine?
a) smart attire          b) Streetwear           c) Casual wear          d) other

9. Would you prefer my magazine to focus on style or to include other themes?
a) yes             no)           maybe)

10. What sort of font would you like to see in my magazine?
a) basic fonts            b) exotic fonts           c) a variation

Inspiration

Magazine front cover and contents page analysis