Initial Brainstorm
Masthead:
I think a bold and and simplistic masthead would work well with my magazine to represent the magazines neat and dapper theme and reflects the smart fashion that is being shown in the magazine. Although I am unsure if I would prefer a more elegant font used for my masthead as it will look more sophisticated which may appeal my target audiences higher income bracket. However, my magazine is primarily for men so a elegant font may not appeal or grab their attention.

Colour scheme
My main colour scheme used in my magazine wil be a variation of purples and dark colours, I will frequently use the colour purple as it connotes royalty and luxery therefore it will appeal to my ABC1 audience. I also think I will use other colours that contrast my main colour scheme so there is a  contrasting dramatic effect making it stand out from the rest of my magazine.

aperture is like a pupil for high and low key lighting 
I will be using high key lighting for the photos I'm creating, this will allow the audience to fully see and appreciate the model and clothing used in the shot. To do this I will use a smaller aperture to get maximum depth of field. I will be doing this in order to make the model and clothing the main focus of the page as I think a noticeable image will be the most important component in selling a magazine. 

Font Choice
For my font choice I will use a variety of both conventional and sophisticated fonts in order to enagge the readers attention in different ways because if I only use one type of font they may not bother to read all of the text on the page  whereas, a number of fonts will grab the readers attention.

Doing this task I have learnt that I need to consider if each of these components fit with the theme of my magazine and my target audience of men in the ABC1 wage bracket. Therefore I can not just pick random fonts or colour schemes as the target audience needs to be considered.