Statement of Intent- magazine
The concept for my magazine is a fashion magazine for men catered towards the ABC1 demographic, this will mean the fashion included in the magazine will be smart wear that will appeal to my demographic. Furthermore, the unique selling point of my magazine will be that it appeals to a younger and more metrosexual audience.
This concept will fit the genre as my target audience is males from 16-25 year olds who are part of a more metrosexual generation that are not attached to traditional forms of masculinity. Furthermore I will be appealing to my ABC1 demographic by using smart fashion including items such as shirts and smart jumpers.
This type of magazine will fit the core values of the magazine company Bauer as this type of male magazine is different to the conventional magazines such as, GQ. This fits Bauer’s core values as their website states "We will always be driven by our customers and their changing needs" as their younger male audience requires a new and innovative type of magazine that I am supplying.
I will be using mise-en-scene in my magazine. For example, I will use lighting that accentuates shadows around my models face, this is done to bring out his facial features and make them stand out and seem masculine. I have attempted to use lighting to make my models look more, masculine as my magazine is for men therefore the readers will want the models used to look similar to them. The costumes used on my models support the direction of my magazine towards young modern men. This can be seen on my models through the use of jewellery such as necklaces and a watch. This use of jewellery is not traditionally masculine but is more of a modern feature of men's fashion. Hence my use of costume fits in with my magazines readership.  Furthermore I used mise on scene through my use of props. For Example on my first front cover my model is holding a flower, this is done to undermine typical stereotypes of masculinity, whilst still using a male model.
The message of my magazine is to try and reflect a modern and inclusive outlook on men's magazines. This is done by dressing my models in costumes that are not traditionally masculine as they are wearing jewellery and holding props that are not usually associated with masculinity. Also, my magazine enforces the message of having a multicultural society in which all people are included. I have shown this by using models from two different ethnic backgrounds in my magazine which shows this is an ethnically inclusive magazine. 
My magazine will show a diverse range of representations through the models I will use for my magazines main photos.I will do this by using models that represent different ethnic backgrounds for example, a mixed raced model will be used as well as a indian model. I am doing this to show that my magzine is suited towards a diverse audience that feature a range of ethnic backgrounds. 

Statement of intent- website

My website will include the typical conventions of websites by including things such as, a logo, masthead, original images and a menu bar. Furthermore media language of websites will be presented through the use of short and concise taglines and literary techniques.
I have designed my website to have a clean and mass appealing look. This will appeal to my audience of men as it appears to be well organised and easy to navigate through due to its basic design.
Write about what pages will be included on your website and how it is gStatement of Intent- magazine The concept for my magazine is a fashion magazine for men catered towardsthe ABC1 demographic, this will mean the fashion included in the magazine willbe smart wear that will appeal to my demographic. Furthermore, the uniqueselling point of my magazine will be that it appeals to a younger and moremetrosexual audience.
Throughout my coursework, I must make evident connections between my product by adding a sense of synergy between the magazine and website. For example, the same model has been used for one of my magazine front covers and contents page as well as my website. I am also going to use a simililar fashion style in my audio visual content on a website to retain consistency throughout my products. By doing this I will retain a similar mise-en-scene with the website photography and shots within the magazine itself, this establishes a clear link between the two products and therefore creates a synergetic link throughout my coursework products.