Magazine Synergy

The GQ website helps to promote the magzine by giving similar information to what the magazine does.. Both the magzine and website contain different articles of the different topics from the magazine such as, fashion, lifestyle and culture. Also, the webste helps to promote the magazine by offering oppourtunitiess to byuy different issues of the magazineon cut price deals.

A difference between the magazine and the website is the colour scheme as the magazineuses a lot more bright and eye catching colours, this is done in order attract customers so they will notice and then buy the magazine. Wheras, people who use the website are already fans of the magazine therefore less eyecatching colours are needed and they focus more on content to entertain the readers.

The magazine only promotes the website a bit by statng the website address in a small font on the front cover of the magazine, this helps to promote the website to people who do not neccessarily buy the magazine